In 1995, Madhu Sapre (from India and 2nd runner-up in Miss
Universe 1992) and former boyfriend Milind Soman
created a storm of controversy when they appeared naked in a
poster campaign for Tuff, a sports shoes brand.
In a photoshoot conducted in a Panvel farmhouse, the pair posed
naked apart from their shoes, hugging one another and wrapped
with an adult python.
The Social Service Branch of the Mumbai police registered a
case against them in August 1995, kicking off a heated debate
about public morals and the limits of censorship. Nine years
later, the case still hasnít been resolved.
In an interview that Madhu had given about a year ago, she said
When she and Milind first signed up to pose for the photo, it
was not supposed to look like this. The picture was supposed
to have "shadows", and only the outline of their bodies was
supposed to be seen. However, after it was shot, when the photo
were shown to them, it was quite explicit and not 'shadowy'
as was promised to them. Madhu and Milind were furious and threatened
to sue 'Tuff' shoes if that picture was used in their ad campaign.
But before that could happen the picture was leaked, and caused
a huge flurry.
This picture was ultimately never used by 'Tuff' for its ad
campaign, but was still widely published.
Our thanks to Sujay Prabhu
This anecdote is from the month: